Instead, successful brands are layering their message across multiple channels and diving into subcultures to win over ...

SPIDER-MAN is going Scottish for the next instalment of the Marvel franchise. My film insiders told me the next movie, Spider ...

Chris Martin has been a busy rock star lately, burning up calories jumping around the stage and calling out people on the Kiss Cam.

When a scandal goes viral – as it recently did for the former chief executive of IT company Astronomer at a Coldplay concert ...

Gwyneth Paltrow reportedly had a valid reason for taking up the role of “temporary spokesperson” at Astronomer. Her ...

In an effort to change the conversation following its CEO getting caught at a Coldplay concert with the head of HR, Astronomer hired actress Gwyneth Paltrow to make an ad. Was it a successful PR move?

The technology company that was at the center of a scandal last week released a tongue-in-cheek response. It landed.

It came together very quickly,” a source tells PEOPLE of the video, which Ryan Reynolds' Maximum Effort also worked on ...

The Hollywood stars assisted the tech firm stung by a concert public-relations crisis.

Rather than shying away from the controversy, Astronomer turned the narrative around with a bold and humorous PR campaign featuring Gwyneth Paltrow, the ex-wife of Coldplay frontman Chris Martin.

Argentine soccer player Lionel Messi was spotted at a Coldplay concert in Miami on Sunday, July 27, 2017, but he was not followed by the "Kiss Cam". The Argentine star took advant ...

We all remember when, at a Coldplay concert, a kiss-cam moment put an obscure tech startup, Astronomer, under big watch. They ...