Hershey's is one of the most recognizable chocolate brands in the United States -- but many Europeans are not such big fans.

It's a marriage that would combine Hershey Kisses and Oreos. But Hershey has rejected an initial takeover bid by snack giant Mondelez. Wall Street Journal reporter Liz Hoffman helped break the story.

Milton Snavely Hershey founded the Hershey Company. It wasn’t his first foray into the candy field, but you might be able to ...