By the 1980s, beach culture was alive and well, and tanning had become a full-blown phenomenon. People found their own (now ...

While real-time data on how Indians are responding to these drugs is still emerging, experts say that sustained weight loss ...

Connected TV is providing interactive and personalized experiences, attendees said at a roundtable discussion event on June ...

India recently bagged a Silver Cannes Lion in the Pharma category, with Lowe Lintas winning for Alkem’s ‘DawAI Reader’. While ...

An uproar over a shoe that resembles leather footwear worn by many Indians shows a growing sense that the country should be ...

According to recent research on shifting consumer behavior and preferences, creator-generated content is now outpacing ...

Give your teams unrestricted access to in-depth editorial analysis, breaking news and premium reports with a bespoke ...

Why did Aritzia open a café inside its flagship store in Toronto? Why did Burberry pivot from fashion photography to cinematic ads that transport viewers into dreamlike sequences? And why is Simons, ...

A documentary about Ilon Specht, the advertising copywriter who created the L'Oréal "Because I'm worth it" campaign, has won 5 Cannes Lions awards.

TikTok videos, social media posts, and celebrities are referencing Duff’s ad, which discourages people from using the word ...

“Cultural relevance of AI ads influences my brand perception”.

As Hollywood warms up to creators, a YouTube exec described how its sponsorships pitch can benefit creators.