Why did Aritzia open a café inside its flagship store in Toronto? Why did Burberry pivot from fashion photography to ...

Brands don’t always deliver what they promise. Regulation needs to focus on preventing harm rather than managing fallout.

By the 1980s, beach culture was alive and well, and tanning had become a full-blown phenomenon. People found their own (now ...

AI and DCO can help marketers realize hyper-personalization... or iterate towards a mean. James Dutton at IPG Mediabrands ...

A round-up of brand campaigns that didn’t stop at rainbows, instead, they built platforms, sparked conversations, and backed ...

An uproar over a shoe that resembles leather footwear worn by many Indians shows a growing sense that the country should be ...

In the wake of Donald Trump’s attacks on DEI and trans Americans, major corporations have pulled out of Pride and Juneteenth.

Cricket League Chronicles by The Pulse Magazine unpacks how IPL 2025 became a marketing masterclass, with insights from top brand and marketing leaders.

Give your teams unrestricted access to in-depth editorial analysis, breaking news and premium reports with a bespoke ...

India recently bagged a Silver Cannes Lion in the Pharma category, with Lowe Lintas winning for Alkem’s ‘DawAI Reader’. While ...

In today's modern high tech world burying your head in the sand about these things can make you appear clueless.