While a new logo or a snappy tagline are indeed part of the toolkit, to equate them with the entirety of branding is to see ...

All trademarks, logos, brand names, names, likeness, characters, and other personal indicia (collectively, "attributes") are ...

Kraken's L2 project Ink has launched an official contest to name its official brand Mascot. The move highlights the growing ...

Following the success of its rebrand for Atlantic Records last year, Explorers Club Studio has partnered with Coca-Cola ...

But the five-year IFS Cloud sponsorship of the cable car – which crosses the Thames between the Royal Docks and North ...

The school is changing its name and branding to reflect its ongoing academic priorities and help it recruit students.

In 1991, Baskin-Robbins changed its signature logo to have the names “Baskin” and “Robbins” sandwich the number 31. This is ...

These American-made motorcycle brands are known for quality craftsmanship, heritage, and innovation -- and they're still ...

San Diego public affairs agency Southwest Strategies Group has acquired Phoenix-based Kiterocket, a leading agency for ...

In a move highlighting party over individual icons, the BJP in West Bengal has replaced leader images from its press ...