In 2018, executives at Ferrara Candy Company set out to make Nerds cool again — the candy that is. Why it matters: It worked!

With sales nearing $1 billion, the once-unloved candy under Nestlé has thrived under new owner Ferrara, overtaking Skittles to become the top sugar confection on the market.

In 1983, the Willy Wonka Candy Company invented Nerds, the small, tart, ... With that one review, the candy received its “first big hit,” Ms. Duffy said.

A new variety of Nerds Gummy Clusters is expected to be released soon and fans can barely contain their excitement. The Ferrara-owned brand is no stranger to innovation, constantly keeping fans on ...