News

LeBron James Makes History As the First Male Athlete To Be Honored With An Official Ken Doll
As part of Barbie's "Signature Kenbassadors" series, James' limited-edition Ken Doll will be available starting April 14 — here's where to buy online ...
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What's with the AI action figure trend and how can I create my own?
AI action figures are all the rage on social media right now. So what's behind the trend and how you create your own?
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The Shape of Play, a study by Mattel, Highlights Importance of Play Globally in Combating Stress and Restoring Happiness
Mattel, Inc. , a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, today unveiled The Shape of Play, a first-of-its-kind global ...
Barbie influencer and store owner both brace for Trump's tariffs
Mistik via TikTokBarbie influencer and collector Noemi Lama, known as 'Mistik', fears a looming price rise for the iconic dolls. That’s as a trade war continues, sparked by U.S. President Donald Trump ...
Mattel and WWE® Renew Global Licensing Partnership
Mattel, Inc. (NASDAQ: MAT) and WWE, part of TKO Group Holdings (NYSE: TKO), today announced a multi-year extension to their ...
The Body Optimist on MSN14h
This world-famous athlete becomes the first-ever male Barbie
Ken® has put on his sneakers, grabbed his basketball, and taken a little detour to Akron, Ohio. Why? Because he's just joined ...
Barbie box trend goes viral: How to turn your photos into AI doll avatars using ChatGPT
Discover how to create your own AI doll avatars in the trendy Barbie box style using ChatGPT. Join the viral Barbie box trend ...