One of the most surprising of these projects has been promoting BIC’s EZ Reach lighters alongside none other than Snoop Dogg. “Snoop and I were asked about three years ago to design our own ...

They'll enjoy an elevated tasting menu of flaming and flambéed dishes (think spicy-hot canapes, flaming mac 'n cheese and Baked Alaska) all lit by the BIC EZ Reach Lighter and inspired by their ...

Related: 25 Spring Dinner Recipes to Put in Rotation All Season Dubbed the BIC EZ Reach Supper Club, the dinner will feature the brand’s classic EZ Reach lighter, which Stewart has incorporated into ...

Their latest joint effort? Co-hosting the BIC EZ Reach Lighter Supper Club with SWED, a sensorial dining experience celebrating 4/20. I had the chance to sit down with the Doggfather to talk ...

Related: 25 Spring Dinner Recipes to Put in Rotation All Season Dubbed the BIC EZ Reach Supper Club, the dinner will feature the brand’s classic EZ Reach lighter, which Stewart has incorporated ...

and things she's learned from her friendship with Snoop (so many). BIC EZ Reach x SWED While Martha credits Snoop for all the cannabis-related trends, she says she uses her lighters for other things. ...