BCG MATRIX BASICS The BCG Matrix ... It’ll be much harder to get out of there. Beginning as a QUESTION MARK is ideal. Almost always, question marks generate very little cash but will need ...

Similarly, a product that is a cash cow in a mature market may be a star or a question mark in a growing market. A third limitation of the BCG matrix is that it provides a static snapshot of the ...

BCG Matrix are categorized into Four types which are Star, Question Mark, Cash Cow and Dog. Star as the name suggests which has High Market Share and High Growth. When a pen has high sales out of ...

Your QUESTION MARK, that product or service with a low ... which could be divested elsewhere. BCG Matrix assumes that relative market share is the sole indicator of competitiveness.