The Asheville Tourism Authority board approved a new budget that includes a shortfall of more than $11 million.

The Buncombe County Tourism Development Authority has previously estimated that the impact of lost visitors after Helene ...

Afar's cofounders spent three days on the ground in the North Carolina mountain town and came back with a reminder of the positive impact travel dollars can have.

Eric Church is continuing to do what he can to help put his home state of North Carolina back together after Hurricane Helene.

I visited Wrong Way Campground in Asheville, North Carolina. Learn how this riverside retreat combines comfort with ...

Just a day before Helene, Haywood County tourism leaders launched their new slogan to attract visitors. A big reveal was ...

Those projections line up with the experiences of Chip Craig. The owner of Greybeard Realty, the region’s largest manager of short-term rentals, he oversees roughly 240 properties across Western North ...

Hurricane Helene’s floods have wreaked lasting damage on a tourist town whose nationally recognized restaurants are ...

President Trump's visit to western North Carolina put the spotlight back on a region devastated by Hurricane Helene.

GreyBeard Realty rental manager Rachel Lee speaks to the Asheville Citizen Times near one ... “It’s nice to feel that support ...

Not all states consider horses "vehicles." Here are the types of transportation that will get you a DWI in N.C.

It’s his first visit to North Carolina since taking office and second visit to the Asheville area since Helene hit.