In his expanded role, Buechel will oversee Amazon's roster of grocers, including Whole Foods, Amazon Fresh, Amazon Go and other grocery partnerships, as the division looks for ways to boost revenue. He will keep his role as CEO of Austin-based Whole Foods.

Amazon.com Inc.’s Whole Foods Market chief has been tapped to run the retail giant’s entire grocery business. Jason Buechel will become the vice president of worldwide grocery stores, Amazon retail chief Doug Herrington said in a note to employees,

Jason Buechel will expand his role to oversee Amazon’s Worldwide Grocery Stores business, including Amazon Go convenience stores and Amazon Fresh physical and online stores, while also continuing to serve as Whole Foods Market CEO.