Sheena Kalso considers herself a savvy Amazon shopper. She knows some of the products displayed in Amazon's search results are sponsored content. "I know somebody's paying to get my attention, so it ...

The athletic retail giant's multibrand activation will remain open from Feb. 13-16 during NBA All-Star Weekend.

CFRA analyst Zachary Warring updated the price target for Adidas AG (ETR:ADSGN) (ADS:GR) (OTC: ADDYY), raising it significantly from €150 to €195, while maintaining a Sell rating on the company's ...

Adidas plans to cut as many as 500 jobs at its corporate headquarters in Germany in a bid to simplify its business—not to cut costs.

Adidas’ e-commerce gives the company greater control over its brand and pricing. The firm has increased its digital capabilities and cut wholesale accounts. Its e-commerce sales were about EUR 4 ...

Shares in Adidas climbed after the company beat its own profit expectations amid fierce competition in the sector and as its biggest rival, Nike, continues to pursue a brand revamp strategy.

To get a sense of who is truly in control of adidas AG ( ETR:ADS ), it is important to understand the ownership structure of the business. The group holding the most number of shares in the company, ...

Creatives reflect on the maverick filmmaker’s profound impact on advertising following his death and we look back at the surreal and boundary-pushing commercials he directed.

At the height of his popularity thanks to the historic series Twin Peaks, which changed television at the beginning of the 1990s, the indomitable and surrealist film director David ...

For comparison, Nike reported annual sales of $51 billion in fiscal year 2023, Adidas (ADS.DE) brought in $23 billion, and Deckers saw sales of $4.3 billion in fiscal year 2024. "We are a premium ...

For comparison, Nike reported annual sales of $51 billion in fiscal year 2023, Adidas (ADS.DE) brought in $23 billion, and Deckers saw sales of $4.3 billion in fiscal year 2024. "We are a premium ...