Warner Bros. Discovery to split
Digest more
Greg Peters, believes Warner Bros. Discovery (NASDAQ:WBD) splitting into two is an indicator of a broader "shakeout" happening in the U.S. media landscape, where streaming and on-demand platforms are currently prevailing over traditional TV.
Warner Bros. Discovery is splitting up after just over three years, and Wall Street is cheering. The spinoff will create a slew of new questions.
Said one top executive: "It’s a deal that never had a shot and shouldn’t have been done. But they’ve also done a terrible job.”
Back in 2022 management advisor company McKinsey told Warner Bros that the media giant should combine itself with factual production specialists Discovery. The