Interviews: Tara Kapur reflects on what leadership looks like — both in how brands speak, and in who gets to shape that voice. She is also a juror for Social Samosa's Superwomen 2025.

UltraTech Cement’s ‘MahaKumbh ka MahaSankalp’ initiative transformed plastic waste into a valuable energy source, ensuring a ...

The event focused on how artificial intelligence (AI), short-form video formats, and business messaging are reshaping agency operations and driving the need for new skills and strategies.

IPL 2025 feels like a creative reset. Brands are trying new things and moving beyond what happens on the field. Creative folks share what’s different this time.

Consumers on Threads will retain access to ad controls, including options to hide or report ads and view information about ...

The company has paid more than $1 billion annually in fines for issues ranging from data privacy violations to alleged ...

In this article, Jyoti Chugh Bhatia of Gozoop Creative decodes how beverage brands are turning up the heat with culturally ...

The report reveals a surge in revenue from contextual marketing campaigns and identifies key trends driving customer ...

Once built through bold mergers and global expansion, the Big Five ad networks have evolved from traditional agency ...

As brands vie for attention in a world of split screens and viral reels, experts weigh in on what IPL campaign effectiveness ...

Everyone wants to win the IPL ad game, but few know how to play it right. Tilt Brand Solutions cracks the code with timing, ...

The company is also piloting a video‑selfie age check in partnership with Yoti. Under this system, users can verify their age ...