Russell Parsons, editor-in-chief of Marketing Week, says: “B2B marketing is evolving. In some organisations, the virtues of ...

From January to March, UK advertising spend climbed 8% to a total of £10.6bn, driven by short-term solutions, according to ...

Capitalising on social media momentum and its 112-year history, the US drinkware brand is looking to customers to help “build ...

The brand’s bet on a Russo vs Bonmatí rivalry paid off, delivering increased brand buzz, engagement and sales, says European ...

Almost three in five (57%) consumers say they have little-to-no trust in brands to use AI responsibly, suggesting a gap ...

Clinique’s partnership with the Red Roses for this year’s Women’s Rugby World Cup marks the latest step in a long-term ...

Depop has appointed former CMO and chief brand officer Peter Semple as its new CEO, effective 1 August. Semple has served as ...

From Bupa’s marketing team restructure to On the Beach’s CMO declaring ‘more with less’ is just less, it’s been a busy week. Here is my take.