The former brand manager will take over from outgoing CEO Jon Moeller on 1 January and is expected to continue the brand’s ...

Amid lower than expected growth in Q2, CEO Daniel Ek pointed to marketing as an example of where Spotify resists sacrificing ...

Greggs has been using app and value perception data, as well as customer feedback, to monitor the impact of recent price ...

Russell Parsons, editor-in-chief of Marketing Week, says: “B2B marketing is evolving. In some organisations, the virtues of ...

Marketers are under increasing pressure to get more out of troves and troves of data - a strong relationship with insights ...

Tapping into “brand truths”, playing with memory structures and prioritising collaboration Diageo is targeting “triple wins”, ...

Capitalising on social media momentum and its 112-year history, the US drinkware brand is looking to customers to help “build ...

From January to March, UK advertising spend climbed 8% to a total of £10.6bn, driven by short-term solutions, according to ...

Volatility has become a constant, with shifting demand, tighter budgets, and unpredictable costs reshaping how marketers operate. Learn how teams are building resilience by prioritizing ...

Almost three in five (57%) consumers say they have little-to-no trust in brands to use AI responsibly, suggesting a gap ...

The brand’s bet on a Russo vs Bonmatí rivalry paid off, delivering increased brand buzz, engagement and sales, says European ...

Generational theory can be a useful tool for marketers looking to define common traits in different age groups - but only ...