Gen X and 73% of women respondents prefer convenience to discounts as the biggest factor drawing them to online shopping, ...

Today’s consumers seamlessly switch between mobile, CTV, and DOOH. Adtech firms are decoding cross-platform strategies to ...

Crafting a coffee culture, they blend innovation and community, using experiential marketing to engage Gen Z and Gen Alpha ...

MTR, a century-old brand that prides itself in delivering authentic South Indian flavours, has rolled out an new campaign for its flagship product, MTR Puliogare Powder. At its heart is a TV and ...

DeepSeek has dominated headlines and the discussions over AI for the past week. But what impact will it have on marketing?

Contact Customer Support at [email protected] or call +91 022 69047500 ...

Celebrating Republic Day with a pioneering step in banking.

With uncertainly looming over social media, PR heads lament the rise of misinformation and emphasise the endurance of earned ...

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Kraftshala's co-founder how marketers can leverage AI tools to craft social media posts, automate scripts, and create captivating long-form content.

It was some time in the 1920s when the bustling streets of New York City witnessed a transformative moment—a moment that would intertwine the realms of public relations (PR). The air was thick with ...