The advent of digital has transformed marketers’ ability to build segmented audiences and deliver highly targeted messages.

GoGo squeeZ CMO Mark Anthony Edmonson shares the key insight that helped his brand expand its audience beyond its traditional ...

I never thought I’d have a chance to really say my piece like this," says Kevel CEO James Avery of testifying in the Google ...

To support its News Accelerator, DoubleVerify hired its first-ever head of news and is launching brand-safe contextual news ...

Dividing brand and performance makes sense as long as the two sides collaborate closely, says Jennifer Burch, Hasbro’s head ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Frameplay, an in-game advertising company, is joining direct competitors to cultivate a critical mass of scale for ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

As The Trade Desk grows more powerful, its moves are attracting more attention – and even frustration – from independent ad ...

Programmers love complaining about the TV ratings titan Nielsen. But Paramount Global recently went beyond griping.

Having nipped at Meta’s and Google’s heels for years, Pinterest is finished with being the underdog. It’s been getting very “serious” about its investments in lower-funnel advertising products, says ...