Beyoncé, baggy jeans, and denim dresses: Levi Strauss’s CEO is making a big bet on women’s fashion to grow the $6.4 billion brand
Women's apparel is driving growth at what was once a denim-for-dudes brand ...
Inside Levi’s CEO’s growth plan: "We should be at least a $10B company"
Since Michelle Gass took the helm as CEO of Levi Strauss & Co. in January 2024, the company has been on a mission to reach ...
Beyoncé Puts Her Levi’s Back On for Chapter 2 of Their Collaboration
Levi Strauss & Co. and Beyoncé Knowles-Carter have turned to Chapter 2 — and have taken to the pool hall. The superstar and ...
Beyoncé Wears Denim-on-Denim In Second Levi’s Commercial
In the 16-second film, Beyoncé takes on a local shark, played by Timothy Olyphant, in a high-stakes game of pool, all while ...
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Beyoncé Takes Her Cue In Levi's ‘Pool Hall' Remake
If you ever wondered if Beyoncé is any good at pool, then look no further. Today, Levi's released its second ad starring the ...
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Levi’s Blue Tab Collection is a Selvedge Tribute to the Art of Japanese Denim
If you buy from a link, we may earn a commission. Learn more. For more information on how we test products, click here. Enter Levi’s, the most famous denim brand in the world. They’ve worked with ...