The architect of the latest meme stock rally doesn't want you to call him that. Eric Jackson, the founder of EMJ Capital, is bullish on Opendoor—the online real estate platform that embarked on a blistering rally after he posted his thesis on X—but it isn't a meme stock,

Day traders flooded into the stock, sending institutional investors who were betting against it scrambling to buy back shares they had dumped. Which sent prices soaring even higher. “Up almost 40%,” Swartz said. Rinse and repeat with the other oddball stocks the internet latched on to this week.

It seems meme stocks are back, and this time, the latest craze was sparked—somewhat accidentally—by a Canadian hedge fund manager named Eric Jackson.

By now most people, even those vaguely tuned into finances, have heard the phrase "meme stock." But if you're just catching up, here are some basics.

Bursts of euphoric trading are often bullish for near-term returns, but rapid surges in speculation also raise the risk of a pullback, Goldman said.

Zoë Lister, the voice behind the viral "Jet2 Holiday" meme taking over TikTok, speaks with NBC News about what it's like having her voice all over social media, with users pairing the upbeat advertisement audio with their travel and daily life fails.

Opendoor's flawed business model struggles amid rising mortgage rates and housing downturns. Click here to read an analysis of OPEN stock now.

The market saw a fresh meme stock frenzy this week. While high exuberance can be a contrarian sell signal, sources say the market is still in good shape.

The “Pedro Pascal anxiety” meme trend kicked off after a video showed Pascal getting close with Fantastic Four co-star Vanessa Kirby. In the clip, originally filmed at San Diego Comic-Con 2024, Pascal held Kirby’s hand and leaned in while speaking to her. It wasn’t just the visuals that caught people’s attention, but rather the caption.

It's about to get even wilder, too, as we explore one of the biggest viral incidents of the past decade. Storm Area 51 is all about a meme that spiraled out of control, resulting in people responding to an online joke invite and then actually showing up at the base.