The lifestyle sportswear and denim brand is taking a 360-degree approach to spotlighting the rapper in True Religion's festive and signature styles, with some attitude.

The rapper is “hotter than hot right now” and makes the holiday campaign a “milestone moment” for the brand, according to CMO Kristen D’Arcy.

In June’s “Accent,” Megan Thee Stallion rapped, “True Religion, I feel like a stallion, horseshoes on my a**.” Now, the Grammy Award-winning rapper and the denim label are bringing those lyrics to life with their Where Holiday Wishes Come True campaign,

‘Tis the season for true style! True Religion, the iconic apparel and accessories brand, is gearing up to launch its holiday campaign,“Where Holiday Wishes Come True,” with three-time Grammy winner Megan Thee Stallion and rising rap star Hunxho.

When it comes to slits, sometimes, the best policy is to go big or go home. At least that seems to be Megan Thee Stallion's mantra. Attending the God's Love We Deliver Golden Heart Awards in New York City last night, the rapper donned a sexy little black dress with a thigh-high slit that was so high, it was almost unbelievable.