Leadership in the digital age means being innovative, shaking things up, and taking risks, even if you’re the CEO of an ...
James Quincey, chairman and CEO of The Coca‑Cola Company, said despite the advancements in AI, the technology has its ...
This isn't the first time Coca-Cola has garnered attention for its use of AI. Last year, the company released a Christmas commercial that was created by three AI studios. Many creatives criticized ...
At Adobe Summit, Coca-Cola CEO James Quincey shares his vision of a Minority Report-style future where we all appear in our own adverts, and get hounded by gen AI until we buy.
Pratik Thakar, head of generative AI for The Coca-Cola Company, explains how the beverage giant is applying the tech ...
Digitization has done that.” He also acknowledged that Coca-Cola recently endured backlash due to its AI-powered Christmas commercial. It doesn't feature any real-life actors. Ads using ...
The Drum catches up with Yann Caloghiris at SXSW, where he says the future for agencies is designing AI-powered experiences ...
Don't be so enamored by a scintillating story that you forget to consider the fundamentals like marketability and ...
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