PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Leather bomber jackets are to Hailey Bieber what house slippers in public are to her husband Justin. Both rarely leave home ...

I’m a fashion writer who regularly goes to Pilates classes, so I’ve become a pro at knowing exactly what to wear to pilates.

Copy Bryce Dallas Howard's ultra flattering blue jeans style with this lookalike we found on Amazon that’s just $38 — details ...

In the ever-evolving world of fashion, trends come and go, often leaving behind a trail of nostalgia for styles that we’ve ...

Passengers may have abandoned “sky style” in favour of yoga pants and pyjamas but airline uniforms have always set the design ...

Lululemon’s Define jacket is popular but pricey at $118. I tested it against a budget-friendly $40 version to see how the workout jackets compare.

When Liana Levi built Forma Pilates, she didn’t follow a blueprint — she followed her instincts. Now Forma is the most talked ...

Brooke Shields attended the AMC upfront in sparkly micro-shorts, a see-through fishnet top, and a black bra. See her look, ...

Represent unveils its first 247 Woman activewear line, blending style and performance with sleek, modern designs tailored for ...