Chances are that, like me, you've been unable to escape the chorus of 'This is an Xbox.' This insistent marketing campaign touts the cloud-based future Microsoft is striving for with Xbox, moving away from the console-based core of yore towards a platform that can play with almost any stage.

Xbox Cloud Gaming will be available on select LG smart TVs later this year, Microsoft has announced. The feature will enable Game Pass Ultimate members to play their games directly from the Xbox app on supported TVs via Xbox Cloud Gaming.

Owners of LG’s latest Smart TVs will be able to effortlessly discover and play a wide selection of PC and console games from industry-leading partners, and soon Xbox, through the new Gaming Portal.