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The Catch-22 of Modern Marketing Campaigns: ‘We Are Targeting Our Way to Oblivion’
For a sense of the challenge of today’s incomprehensibly diffuse media ecosystem, consider the scope of activity in digital ...
Variety’s Entertainment Marketing Summit Takeaways: How to Activate Fandoms, Engage with the Creator Economy and Reach Gen Z Consumers
Marketing mavens from film, TV, digital, fashion and gaming gathered Thursday for Variety's Entertainment Marketing Summit, ...