This is more than just a statistic; it serves as a wake-up call for businesses around the globe. Merging into the digital marketing ecosystem has stopped being just an experiment; it has become almost ...

Chennai-based startup The Body Match uses AI and 3D modelling to help customers shop for clothes online, reducing return ...

Maturing digital journeys of consumers have opened up a clear path for generative AI or GenAI in Indian ecommerce startups ...

Ecommerce firms are focusing on new shoppers through reforming seller policies and an affordable assortment. The Body Match ...

The brand’s growth strategy is based on ecommerce and consumer mindset as it aims to enter the Unicorn big league by the next ...

With a host of financial changes set to take effect in April here's a quick guide to the developments that are bound to affect your wallets.

When you shop online, do you filter out products with less than four stars? Do you read reviews by ‘verified buyers’ before ordering? A Mint investigation has found that many of those glowing reviews ...

The Reserve Bank of India’s (RBI) monetary policy committee (MPC) will meet between April 7 and 9, and take a call on reducing repo rates that ... a Securities and Exchange Board of India ...

VP at Myntra. “We’ve integrated dark stores and predictive algorithms to enable this at scale.” Early results, he says, show lower return rates and higher customer intent. For smaller ...

While we charge a premium on certain margin-heavy categories where our commission rates are about 5% higher ... out reviving its mobile website and Myntra's desktop and mobile websites could ...