It also has a more contemporary custom font to help “differentiate Walmart from the crowd.” The colors, now True Blue and Spark Yellow, stay true to the "retailer’s most recognizable tones." Meanwhile ...

Having artists with disabilities in a professional setting, sharing their work with the world, gives them power." ...

Rocket overhauled its branding to tell a new story to a new customer. Name the most popular, memorable brands in America and ...

Transamerica has launched a “refreshed” brand identity to mark its 120th anniversary and signal the company’s focus on its ...

Walmart’s latest brand and logo update has left some social media users baffled.  On Jan. 13, the company announced in a ...