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How Ty Inc. Is Taking Its Beanie Babies Brand to New Heights Amid the Appeal of (Low-Tech) Nostalgia
Ty Inc. Founder Ty Warner built a fortune worth billions with the Beanie Baby plush toy craze in the 1990s. Now the company is using lessons learned then to maximize the brand’s collectibles ...
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The Story Of McDonald's Iconic Collab With Beanie BabiesCreated by Ty ... toy made a rather strange pair — at least, on paper. Beanie Babies were not at all like the plastic toys typically offered in the folded, cardboard Happy Meal boxes. Their soft ...
Ty Warner founded Ty Inc. in 1986 with the dream of creating a stuffed animal kids could afford. At just $5, Beanie Babies hit the shelves in 1993 and soon became a cult favorite — not only ...
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