He later entered the premium segment with toilet soaps and premium detergent ... his edible salt brand Shudh performed well. Nirma beauty soap is one of the leading soaps in India, behind Lifebuoy ...

Founded by Karsanbhai Patel in 1969, Nirma rose to prominence in the detergent market by the 1990s. Its success was driven by affordable pricing and impactful marketing.

Once a week, toss the bathroom rug in the washer. Wash it on the gentle cycle in warm water and let it air dry (especially if it has a no-slip grip on the back) before putting it back in place. If you ...