Logos aren’t just there to look pretty or to label your brand; they should be designed purposefully, with meaning behind each ...

W ith Tesla constantly in the news at the moment, it seems like an appropriate time to revive one of our very favourite logo ...

A federal judge in Texas has set a June trial date for the U.S. government’s years-old conspiracy case against Boeing for ...

As these brands borrow from the likeness of well-established brands, potential customers either feel confident in the counterfeit or confuse them entirely, mistaking the copycat for the original ...

Good Flippin' Burgers, one of India's most loved burger brands, is expanding its menu with FLYP Coffee. Crafted for those who enjoy a satisfying cup of coffee without unnecessary frills, FLYP Coffee ...

Brand guidelines—the set of rules for how a business presents itself to the public—help businesses define and maintain a consistent brand identity. These guidelines define everything from logos ...

Mr. Carter’s new memoir, “When the Going Was Good,” recounts his odyssey from the Canadian ... There was a picture of a DC-3, ...

Woodwork Amsterdam approaches branding with a different mindset. Koppejan describes its role as that of a 'syrup' in a ...

The old brick buildings on Fulford Street in Kalamazoo's Edison neighborhood could’ve remained crumbling husks of Kalamazoo’s ...

Ice cream stands are spread like sprinkles across the Erie region. While many open April 1, some are already open and others ...

This approach is good for business – employees and other stakeholders ... Western Digital, the Western Digital design, and the Western Digital logo are registered trademarks or trademarks ...