The overall objective of the creative work was to increase engagement and penetration of The Economist within a younger audience, who have either: We’re long-term subscribers to WARC and it’s a tool ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

And it yields no ground on subscription fees, both to new subscribers and old. One more thing: it claims not to be advertising dependent, even while that revenue stream is important to the ...

The Economist's quality content is a given. But you still need crafted, provocative advertising to make people sit up and take notice. This case study demonstrates how the power of content and context ...