The angular, divisive electric pickup truck didn't sell as well as some Wall Street analysts expected in 2024.

Starting this week, the electric vehicle manufacturer has lowered the price of new Cybertrucks by as much as $1,600, though the discount depends on configuration. If you don’t need an absolutely, 100 percent new vehicle, you can get up to $2,600 off the price if you opt for a demonstrator model, an easy way to save another $1,000.

And then there was the rocky rollout: the viral videos of a Cybertruck getting stuck in snow or sand; the numerous recalls (seven since its launch in December 2023), including one related to a faulty accelerator pedal; and Musk’s emergence as a stalwart supporter of Donald Trump and a purveyor of racist, rightwing conspiracies.

Cybertruck emerged as the bestselling electric pickup in the U.S. over Q2 2024 as production ramped up and the company focused on fulfilling the backlog of orders.

Tesla is declaring the Cybertruck to be “America’s bestselling electric pickup truck in 2024.” And yet for the first time, the company offering discounts of up to $2,600 on the low-poly truck, a sign that demand may not be as strong as Tesla would like you to think.

Key Takeaways Tesla is offering discounts starting at $1,600 on a dozen Cybertruck models.The least-expensive Cybertruck is currently available for as low as $78,390, down from about $80,000.The EV maker recently reported fourth-quarter deliveries that fell short of expectations.

Tesla started offering discounts on new Cybertruck vehicles in its inventory this week, according to listings on the company's website. Discounts are as high as $1,600 off new Cybertrucks, with the reduced price depending on configuration,

Tesla is discounting select Cybertrucks, the latest indication that the EV pickup and its polarizing design are suffering from a demand slump.