Sunder Balasubramanian breaks down how Myntra Fwd is capturing Gen Z’s attention through trend-first marketing, ...

The program operates on an affiliate model—creators upload reviews ... led experiences have become central to Gen Z’s shopping habits. Myntra’s Forward initiative, an app-in-app feature ...

India's retail landscape is witnessing a surge in mall culture and e-commerce, driven by a universal shopping identity. While ...

Driven by the revival in the consumption cycle and a rebound in growth, the Indian electronic retail (e-retail) market is ...

Gruhas invests ₹12.5 crore in LehLah, a content commerce startup connecting creators with brands through affiliate marketing.

Currently focused on fashion and beauty, Lehlah is now expanding into home accessories and gadgets. It recently partnered ...

When you shop online, do you filter out products with less than four stars? Do you read reviews by ‘verified buyers’ before ...

The fresh capital will be used to introduce new product features, expand Lehlah's team and reach, and strengthen its position in India's growing influencer-led shopping ecosystem.

Established retailers such as Myntra, Tata Group’s Zudio and Reliance ... while offering price-sensitive consumers a seamless shopping experience across digital and offline channels”.

Lehlah, a content-commerce platform that helps influencers earn money by recommending products, has raised Rs 12.5 crore ...