Myntra’s Forward initiative, an app-in-app feature designed ... By embracing influencer-driven marketing, AI-powered fashion discovery, and video-led shopping experiences, the platform is ...

Meesho, while witnessing a 32.14% drop in search volume, still emerged as the most downloaded app, with 16.44% growth in ...

Chronicling the ads featured on BestMediaInfo.com this week, including Coke Zero, Thomas Cook, Liebherr, Colgate, Traya, ...

Driven by the revival in the consumption cycle and a rebound in growth, the Indian electronic retail (e-retail) market is expected to embark on a growth chariot in the coming years. Led by ...

NEW DELHI – Despite declaring “The OG is back”, Chinese ultra-fast-fashion giant Shein’s Jan 31 comeback in India was a low-key one as it relaunched its website and app after a nearly ...

resonating with this fashion-forward cohort,” said a spokesperson at Myntra, which launched FWD in May 2023, a Gen Z-focused brand within its app. “Gen Z today accounts for one in every three ...