All part of the brand’s desire to “transform screens into adaptive, intelligent companions that simplify and enrich every day living,” apparently.

LAS VEGAS - Screens remain the centerpiece of the exhibitions for Samsung Electronics and LG Electronics at the CES 2025 tech trade show, as they promote screens as the most important element to visualize their artificial intelligence (AI) visions.

Samsung kicked off its CES plans by highlighting its strategy to expand AI across its tech, in a way that is connected and personal, as well as showcasing its latest devices, including the new flagship Neo QLED 8K QN990F TV.

Samsung is making big waves at CES with its all-new home theater lineup. Last year’s S95D was a massive hit, considered by many to be the best TV of the year—and having personally reviewed it, indeed it is absolutely stunning.

He expounded on Samsung’s Home AI, which focuses on creating a seamless and secure integration between various smart home appliances to allow you to live better and simpler. Han stated that Samsung is leading the Home AI revolution by utilizing its expertise across devices,