Walmart's push for a 25% increase in retail media spending highlights a growing industry tension as brands question the value ...

Companies are spending small amounts on advertising on X, attempting to keep from being perceived as boycotting the platform ...

Founder & CEO at Aimers Imagine spending $10K a month on ads and not knowing where half of that budget is going. Now imagine ...

Shai Luft, co-founder and COO, Bench Media, said February’s advertising market paints a deceptive picture of stability, ...

Total US ad spend on X was down by 2 per cent in the first two months of 2025 compared with a year ago, according to data ...

Diminishing Returns’ – a report based on Qualtrics-gathered data from “more than 300 advertisers, from brands and agencies in ...

with uncertainty over AI CapEx return profiles. Tariff impacts may shift U.S. consumer spending from goods to services, affecting eCommerce and advertising. With stocks plunging, steady income is key.

Industry forecasts predict social media ad spend will surge to $239 billion in ... platforms that provide better engagement and higher return on investment. “While social media accounts for ...

With audience saturation, rising costs, and ad fatigue impacting effectiveness, over 50% of marketers are expanding into ...

As online shopping surges beyond metros, Meta is leaning into AI and omnichannel tools to redefine how brands engage India’s ...