TikTok alternative RedNote has been experiencing explosive growth in the US, increasing from 300,000 active users to over 3 million in a week, according to internet traffic monitor Similarweb.

Erstwhile TikTok users are flocking en masse to a Chinese social media app called RedNote ahead of a Supreme Court ruling which could force a sale or total ban of the beloved short-form video app.

Two families from China and the United States respectively, who became friends on the mainland social media platform RedNote during a potential TikTok ban in January, have met in person in Shanghai.

The way to a Chinese traveler's itinerary seems to be through RedNote. For travel brands hoping to understand and engage this critical audience, the platform is less a social network and more a ...