Research suggests ratings have become as crucial to purchasing decisions as factors like price, brand reputation or ...

Star ratings are simple, but they have an immense effect. They increase social proof, boost word-of-mouth marketing, and improve the results of paid ads. And, most important, they influence purchases.

So which of these hotel star ratings is right? As demonstrated by this real-life example, hotel star ratings are complicated. There are dozens of scores and ratings – from the official AA Hotel and ...

Under this year’s star ratings, 94% of Humana’s MA enrollees were in four-star plans or better. For 2025, only one-quarter of its members will be in similarly valued plans because cut point ...