Strawberry, a humanoid Pop-Tarts mascot, emerged from inside a giant blue toaster shortly before kickoff, waving to the crowd in Orlando. But the 31,111 fans in half-empty Camping World Stadium ...

David Rosenblum/Icon Sportswire via Getty The Kansas State Wildcats’ win over the North Carolina State Wolfpack was made a little sweeter when the team began eating the Pop-Tarts Bowl “edible ...

Pop-Tarts and Duke's Mayo gained a massive amount ... Snoop Dogg isn't the first celebrity to have his name in a bowl game's logo. The LA Bowl was briefly known as the "Jimmy Kimmel LA Bowl ...