Hero MotoCorp has initiated the process of updating its motorcycle lineup to make them OBD-2B compliant. Recently, the brand ...

Communicating brand passion by, for example, stating, “We love what we do,” in advertising boosts consumers’ product and brand evaluation. The effect of brand passion on consumer response is mediated ...

Heart Evangelista, Absidy’s brand ambassador, shared her insights on the importance of passion in achieving success. “If you love something and you have so much passion for it, and so much ...