Paramount Global is teaming up with iSpot.tv to offer more transparency into consumers' responses to ads — its latest partnership with a Nielsen competitor. iSpot's new measurement offering ...

Chicago, March 31, 2025 (GLOBE NEWSWIRE) -- Circana, LLC, Paramount (NASDAQ: PARA, PARAA), and iSpot today announced ... for their campaigns. “This partnership builds on our commitment to ...

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago ...

Paramount Global has tapped iSpot for a new measurement tool that analyzes how consumers respond to commercials ...

The tool was developed with close involvement and a lot of feedback from Paramount, which is also the first publisher to integrate it into its suite of ad sales products. ISpot had already been ...

“This partnership builds on our commitment to ... time and resources to perform a rapid analysis on impact.” Paramount, iSpot, and Circana will be presenting a breakout session, The Future ...

Morningstar brands and products Company Portfolio ...

"This partnership builds on our commitment to delivering performance ... don't always have the time and resources to perform a rapid analysis on impact.” Paramount, iSpot, and Circana will be ...