Nirma beauty soap is one of the leading soaps in India, behind Lifebuoy and Lux, and Nirma has a 20% market share in soap cakes and about 35% in detergents. Nirma also has successful operations in ...

But few know that India had its first brush with branded FMCG products when crates of Sunlight soap bars were offloaded from a ship ... mammoth with leadership in personal care, home care and beauty & ...

Founded by Karsanbhai Patel in 1969, Nirma rose to prominence in the detergent market by the 1990s. Its success was driven by affordable pricing and impactful marketing.

Every year, new trends emerge in the world of beauty and fashion, and in 2025, the trend of 'Soap Nails' is becoming increasingly popular. It is a minimalist and soft-sheer manicure style that ...

Actor Michelle Yeoh offered a masterclass in fresh-faced beauty on the SAG red carpet. Her easy curls, flushed cheeks, and dewy skin were award-worthy. Abbott Elementary's Janelle James's spiky ...

From K-beauty serums to Fenty mascara. Tamim is a beauty writer at InStyle, with nearly a decade of experience writing about beauty, fashion, wellness, and music. I cannot always overcome my sloth ...

Read our full commerce guidelines here. This year has already been a big one for beauty launches – Rhode Beauty's 'Peptide Lip Shape', Rare Beauty's 'Soft Pinch Liquid Contour' and Vieve's ...

Women are challenging beauty norms, embracing self-love despite societal judgments about appearance. From facing scrutiny over grey hair, dusky skin, and height, to overcoming insecurities related ...

Presenting your absolute faves from the world of beauty... Here, on the Cosmo UK beauty desk, there are very few things we love more than testing newness for you, bringing you the scoop on what's ...

Minimalist beauty brands are having a moment, and for women who are constantly on the go, Merit Beauty is a game-changer. Founded by Katherine Power (also the brains behind Versed Skincare and Who ...

If you're suffering from whiplash trying to keep up with the latest celebrity beauty launches, you're not alone. There's Scarlett Johansson's culty skincare brand, Tracee Ellis Ross's curly and ...

Including a neck cream that's the definition of witchcraft and the makeup remover Elphaba swears by. View Entire Post › ...