Nirma beauty soap is one of the leading soaps in India, behind Lifebuoy and Lux, and Nirma has a 20% market share in soap cakes and about 35% in detergents. Nirma also has successful operations in ...

Founded by Karsanbhai Patel in 1969, Nirma rose to prominence in the detergent market by the 1990s. Its success was driven by affordable pricing and impactful marketing.