Nike By You Custom Shoes Nike’s custom shoes, known as “NikeBy You,” were introduced to offer personalized sneaker options for customers. Initially launched as NikeiD in 2000, this service ...
Recent examples include Penhaligon and Miller Harris’ ‘fragrance profiling’ sessions that help customers find their perfect scent, or Adidas’s Knit for You pop-up in Berlin, which allowed visitors ...
Nike’s VP of Innovation, with FitAdapt. When you put on the Adapt BB, 'a custom motor and gear train senses the tension needed by the foot and adjusts accordingly to keep the foot snug.' ...