The Kansas City Chiefs quarterback is the brand’s prize asset, but it needs him to transcend football if he’s to become a ...

Featuring the 20th cohort of patient-designers who have crafted one-of-a-kind colorways that touch on their resilient ...

Nike boss Elliott Hill might want to lace up his deal boots. The incoming chief executive took the top seat at the $126 ...

Hill spoke by himself for the first five minutes before bringing out Deepa Ramprasad, a rising star at Nike who works as a ...

The former CEO of athletic apparel and footwear giant Nike Inc. (NYSE: NKE) returns on Oct. 14, 2024, ushering in a possible ...

Halloween is upon us and creepy costumes are back in season. Halloween-themed sneakers are often released with unique designs and funky colors.

USC sophomore phenom JuJu Watkins has agreed on a multiyear contract extension with Nike that will give her one of the ...

In a bid to attract shoppers who want to buy into the trend but still want to feel unique, Adidas has kept churning out new ...

Memphis Grizzlies guard Ja Morant will make his long awaited return to the court this month. Suffering a shoulder injury last season that ended his year after j ...

For many years in the world of sport, Nike and Adidas have had a duopoly as the main sports brands. However, many sportspeople have chosen to break away so here are seven sportsmen ...

Nike (NYSE: NKE) shares sank after the athletic apparel and footwear company reported disappointing sales and pulled its ...

Memphis Grizzlies star Ja Morant is one of the NBA’s most exciting players. Drafted second overall by the Grizzlies in 2019, Morant has made two All-Star appear ...