Because the inventive outsole was so effective on multiple surfaces, the shoe was then adopted by other athletes ... Here are the Nike sneaker collaborations that honor the Waffle as the street ...

Athletic apparel, performance and recovery all fall under the greater sports umbrella. So it makes sense that leaders Nike and Hyperice have teamed up for a wearable technology collaboration ...

Nike's $4 billion annual marketing budget fuels campaigns seen worldwide, but few stories capture its spirit like Gabriel Trauttman's documentary "Total Football, Lagos Dreams." Sh ...

As the sneaker boom recedes, brands like Nike and Adidas are targeting younger audiences by meeting them where they are — in ...

JUNE 2, 2025 — Nike became the official outfitter of UTSA Athletics on Monday, marking the beginning of a new apparel ...

Shares of Nike Inc. moved higher after hours on Thursday after the sneaker maker reported fiscal third-quarter results that ...

Nike hosted their latest Athlete Think Tank inviting 12 female sports influencers and athletes to participate in the ...

The brick-building company is now partnering with Nike to bring new sports-inspired sets to the forefront, the first being the Nike DUNK set.

A Nike athlete since 2011 ... lead to repercussions in the media as well as consumers. Its executives, in collaboration with Nike’s longtime ad agency Wieden and Kennedy, eventually recognized ...

Over the years, Travis has teamed up with Nike and Jordan Brand on dozens of collaborations. Not to mention, he already has his own signature line with Jordan Brand (the only non-athlete to get ...