As the sneaker boom recedes, brands like Nike and Adidas are targeting younger audiences by meeting them where they are — in ...

Nike's $4 billion annual marketing budget fuels campaigns seen worldwide, but few stories capture its spirit like Gabriel Trauttman's documentary "Total Football, Lagos Dreams." Sh ...

The Danish toymaker announced a cobranded bright Lego yellow kids sneaker today in collaboration with Nike. The Nike Air Max Dn x Lego was designed in a “Tour Yellow” colorway ...

Justine Skye is having a major moment this year. The “In My Bag” singer just began her new music era, kicking off this year ...

Nike is poised to regain market share in the athletic footwear space as sales growth for Deckers Outdoor's Hoka brand has ...

Nike and the LEGO Group are teaming up for a global multi-year partnership launching this summer, combining sport and ...

A Nike athlete since 2011 ... lead to repercussions in the media as well as consumers. Its executives, in collaboration with Nike’s longtime ad agency Wieden and Kennedy, eventually recognized ...

The most influential individual in the sneakers industry is not an athlete. It is rapper ... diving deeper into sports with his latest Nike sneaker collaboration. Scott has teamed up with Nike ...

It’s the Hyperboot, a collaboration between Nike and Hyperice, engineered to help you achieve optimal performance and recover ...

Osaka’s sleeveless kit featured a soft shade of pink with contrasted deep tones with coordinated pink Nike sweatbands on her ...

Deion Sanders’ return to Nike after years with Under Armour was widely celebrated by sneaker enthusiasts. The move marked the ...

UConn women's basketball commit Kayleigh Heckel expressed her excitement at former USC teammate JuJu Watkins' latest achievement.