As the sneaker boom recedes, brands like Nike and Adidas are targeting younger audiences by meeting them where they are — in ...

Nike's $4 billion annual marketing budget fuels campaigns seen worldwide, but few stories capture its spirit like Gabriel Trauttman's documentary "Total Football, Lagos Dreams." Sh ...

Sha'Carri Richardson has reacted to Coco Gauff's French Open victory over Aryna Sabalenka. Gauff defeated Sabalenka 6-7 (5), ...

Justine Skye is having a major moment this year. The “In My Bag” singer just began her new music era, kicking off this year ...

The modern athlete is far more than a competitor. The most successful performers have become global brands, venture-capital ...

When Aron D’Souza speaks, he doesn’t sound like a typical sports executive. The president of the Enhanced Games is building more than an event – he’s reengineer ...

StockX has named Daniel De Jesus Krueger as its new vice president and head of creative. In this role, the company said he ...

During her prime, Sharapova also claimed two French Open titles, as well as victories at the US Open and Australian Open.

While the phrase “dear old Dad” may seem very 20th century, the sentiment becomes much more immediate during the few times a ...

With the return of ADWEEK's Most Powerful Women in Sports honors, this year's judges grappled with the evolving definition of ...

Attorneys and NAACP leaders are calling for a high school track athlete's gold medal to be reinstated after the California ...

Tarik Skubal, fresh off an AL Cy Young Award and pitching Triple Crown in 2024, secured a $10.15 million contract with the ...