Cola’s Maaza, the newest entrant into the billion dollar club, which for the better part of its five-decade existence has ...

But as more consumers opt for healthier alternatives to sugar-laden sodas and adopt eating habits that focus on supporting immune and gut health, Coca-Cola is starting to feel the pressure to ...

The brand builder and, until last month, international MD at the drinks business marketers love to hate tells Tim Healey why ...

Country music fans in Birmingham have something to look forward to this summer. Live Nation announced that Dierks Bentley, ...

When James Quincy became CEO of Coca-Cola in 2017, the beverage giant embarked on an effort to diversify its reach beyond ...

Spectrum says, “Master anything with the fastest wireless speeds” in a spot that focuses on a boy who is teaching himself ...

The Coca-Cola Company will pursue expanded profit margins by reaping the rewards of its marketing transformation programme, not cutting budgets, its CEO says.

Rocket Cos. added a live in-stadium sing-along to its Super Bowl commercial, betting that 'Take Me Home Country Roads' would ...

Veteran advertisers are using tried-and-true tactics like celebrity cameos, humor and cute animals to win over watchers, ...

New tariffs set in place by President ... not consuming commercial beverages than paying for commercial beverages -Industry call. Coca-Cola will be reporting its Q4 earnings on Tuesday, February ...

Coca-Cola Nigeria and its authorised bottler, Nigerian Bottling Company (NBC), have inaugurated a new domestic packaging collection hub in Apapa, Lagos. The facility is set to bolster Nigeria's ...