Sunder Balasubramanian breaks down how Myntra Fwd is capturing Gen Z’s attention through trend-first marketing, ...

Chronicling the ads featured on BestMediaInfo.com this week, including Coke Zero, Thomas Cook, Liebherr, Colgate, Traya, ...

Daniel Klein Women Analogue Watches are simple and stylish watches for daily use. They come in many colors and styles to suit ...

The program operates on an affiliate model—creators upload reviews, videos, and images of their Myntra purchases, which are then showcased on the app. If another shopper buys a product after ...

Flipkart's former chief product and technology officer is set to join Reliance Retail Ventures as CEO. This and more in ...

TRESemmé, the leading innovator in haircare, made a statement at Lakmé Fashion Week with an exclusive showcase celebrating ...

India’s quick commerce markets zoomed to new heights with its revenue crossing $4.2 Bn from 2021 to 2023 D2C shoppers want ...

This has brought an end to traditional seasonal cycles, and brands are now launching 12 to 24 micro-collections a year, he ...

Gruhas invests ₹12.5 crore in LehLah, a content commerce startup connecting creators with brands through affiliate marketing.

D2C apparel startup OUTZIDR has raised INR 30 Cr (around $3.5 Mn) in a seed funding round led by Stellaris Venture Partners ...

India has seen a huge rise in the number of direct-to-consumer brands. A country that was once dominated by traditional ...